May 3 – 5, 2019
International exhibition event
for car tuning, lifestyle and
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Exhibitors won’t just find exceptional target groups and markets at Lake Constance, they will also find a trade fair concept off ering enormous added value: image building or brand positioning, PR events and unusual media collaborations – more of all that is possible at TUNING WORLD BODENSEE than anywhere else. New formats and tools are being developed in line with the dynamism of the industry and the event itself. So if you want more, exhibit here!


TUNING WORLD BODENSEE offers the industry big markets and an ideal setting:

  • Perfect international location
  • Focus on the active tuning scene
  • Lots of purchasing power
  • Low unemployment
  • Ideal setting for corporate side-events

Comments on the TUNING WORLD BODENSEE 2018

Johannes Wacker, Brand Management, KW automotive GmbH:
“With our ST and KW brands, we are always pleased to be here as exhibitors at the Tuning World Bodensee. For us, the show is one of the most important events where we can present our new products to the interested visitors to the show, with their considerable spending power. With the ST and KW brands, we reach our entire target group in Friedrichshafen – from tuning enthusiasts to drivers of classic cars to mainstream hobbyists. As in past years, this year we brought international brand ambassadors Ken Block and Sidney Hoffman here for our fans, and for KW automotive, the Tuning World Bodensee is one of the most important platforms in our international events calendar.”

Luca Meoni, Sales, APR Deutschland:
“The Tuning World Bodensee went as we hoped. The visitors were very interested and revenues exceeded our expectations. Compared to last year, this year’s event was even better, so we will definitely be back again in 2019.”

Rafael Rahmig, CEO, Panthera Automotive GmbH:
“A success across the board. We had very interested visitors who were enthusiastic about wirelessly measuring speed. We are very pleased about our order box, which is now filled with advance orders, and will definitely be back again next year.”

Sabine Stiller, Marketing Manager, Yokohama Tires:
“For sixteen years, the Tuning World Bodensee has been the most important public appearance for Yokohama Tires and it has always been fun, every time. We love the emotions and the atmosphere here in Friedrichshafen and value the show as the optimal platform to highlight our products. The products we exhibited were in high demand by visitors and we more than met our target. We absolutely do not want to miss the Tuning World Bodensee, so we will be here again next year.”

Franz Simon, CEO, Simon Motorsport GmbH
“The Tuning World Bodensee is a must for us and also went well in 2018. The visitor interest was there, especially in our cars, which might be due to the striking paint job in aquamarine-pink. We really like being at the show and reach the right customers here. The Tuning World Bodensee is just fun and we will be back again next year.”

Manfred Hoffmann, Managing Director, Sonax GmbH:
“For us, the Tuning World Bodensee is an essential event, one in which we absolutely have to participate. Also in terms of marketing, we really dive in deep here and with our partners Ken Block, JP Kraemer and John D’Agostino really enrich the show. On Thursday, we had a very good start to the show and even though Friday, between the holiday on Thursday and the weekend, was a little bit quieter, we had a very good response here.”

Christian Klose, Head of Sales, Vogtland Autosport GmbH:
“Our appearance at the Tuning World Bodensee was met by with strong interest from visitors and we had a lot of good discussions. Although visitor traffic dropped off on Friday compared to the first day, on the weekend there were once again more visitors walking around the show. It’s a shame that so few dealers attend the Tuning World as trade visitors, because then they are unfortunately missing all of what the show here in Friedrichshafen has to offer on the subject of tuning.”

Dominik Aulitzky, Workshop Head, Aulitzky Tuning:
“This was only our second time exhibiting here and we got great feedback from the many many visitors to the show. The project vehicles we exhibited here, such as the 800 horsepower M5R Touring, really resonated. And the best thing is, we could sign a few customer contracts right here. In my view, the Tuning World Bodensee not only offers a lot for visitors, but also for us as exhibitors, when we take a stroll through the many exhibition halls ourselves.”

Markus Albert, Sales and Marketing Manager for the Aftermarket in D/A/CH/CZ/PL, KONI B.V.:
“The visitors were very interested in our chassis and we had many interesting talks with prospective buyers. Because as manufacturers we did not make direct sales at the show, we had a dealer along with us for our appearance. We are very pleased with the Tuning World Bodensee 2018.”

Manuela Hack, Marketing Associate, Toyo Tire Europe GmbH:
“We are very pleased with how the show went. We really like the clientele, because we meet a very colorful mix of dealers and tuning enthusiasts here. The visitors were very enthusiastic and we were able to acquire some new customers. There has been a lot of positive response, both to our products as well as the presentation of our stand.”

Harald Schmidtke, CEO, Verband der Automobil Tuner (Association of Automobile Tuners, VDAT):
“We are very satisfied with the Tuning World Bodensee. We had many interested visitors at our stand and the mood in the halls was thoroughly positive. That was also given a boost by the good weather for the show. For us, 2018 was a successful event all around.”

Peter Hintze, Editor in Chief, TUNING and VW Speed:
“The Tuning World Bodensee is simply a great show with super cars and the best weather. We have been getting consistently positive feedback from the visitors about the reader vehicles that are exhibited in the private car area, all of which we organized. Today, we have already had a large number of questions about a space for vehicles in our hall next year. What we have also noticed is that the show is becoming more and more international and we have even gotten applications from readers in Spain. Which of course speaks for the quality of the show and our magazine.”

Jörg Hoffmann, D/A/CH Sales, Thyssen Krupp Bilstein GmbH:
“Messe Friedrichshafen is really a very beautiful location with a very nice, easy going crowd and a lot of natural light in the exhibition halls. We are very satisfied with our appearance at the Tuning World Bodensee, have had very good talks with our target audience and we from Bilstein just enjoy being here as exhibitors, even though the ADAC Zurich 24-hour-race is also taking place at the same time.

Matthias Scheller, Regional Manager, GD Handelssysteme GmbH Premio Reifen:
“We are satisfied with our participation in the Tuning World Bodensee, not least because of the level of sales. Our days here at the show were very successful and we are also coming back next year. For us, the Tuning World Bodensee is the most important trade show in southern Germany, because we meet many franchisees here.”

Mehmet Inderesi, Audio Design:
“The show was a success, which we are accustomed to, and we reached our goals. The visitor interest and the change in the hall structure contributed to an event that went well for us. The Tuning World Bodensee is an important trade show for us. We will be back again next year.”

Sven Schulz, Organizer of the European Tuning Showdown (ETS):
“After a year of preparation filled with the occasional look at individual vehicles, at the show we proved, with 64 participants from 14 countries, that we have a first class starting field with absolutely benchmark vehicles. Just participating in the ETS is like a knighthood. The ETS now creates a furor around the world; this is where you see who is among the greats. You can also recognize the significance of the competition by the fact that the participants are willing to travel long distances to be here. The combination of the principles of competition, lifestyle and fun is unique and visitors really get goose bumps here. The mood at the show was like in a movie: it got more and more exciting each day.”

Alexander Métayer, Club scene supervisor, Tuning World Bodensee:
“Once again, we have chalked up a progression over last year. From the design of the stands to how the cars are decorated: The ingenuity of the club scene is outstanding! There were five or six stands that blew you away and the rest were also excellent! Every day of the show, the mood and encouragement was very pleasant. Here, visitors really experience a true flow and they all agree: the atmosphere is contagious!”

Albrecht Schröder, CEO, COBRA Autozubehör-Vertriebsgesellschaft mbH:
“We are very satisfied with the show and are happy to be here every time. It is a tribute to the organizers that they are able to generate so much enthusiasm over and over again with their highly varied concept while at the same time offering visitors so much in an event that only lasts four days. We have noticed that there are a lot of young families among the guests. The interested and knowledgeable visitors ask us specifically about our products. Because the Tuning World Bodensee draws from a large area, one that reaches into Switzerland, we appeal to a very accessories-friendly target group here. Because of that, we can also sell products directly to consumers. Naturally, the ongoing SUV boom also plays a decisive role in that. We very much regret not having enough time to walk through the show ourselves.”


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